Saturday, November 30, 2019


Introduction In any learning institution, there are various medical issues that face students. Some of these issues include kidney disorders, asthma, cancer, back injuries, fractures, cystic fibrosis, HIV/AIDS and chronic fatigue syndrome among many other conditions.Advertising We will write a custom critical writing sample on Student Medical Condition specifically for you for only $16.05 $11/page Learn More The purpose of this write up is to highlight the importance of teacher to parent communication on student’s health and medical issues. This written letter is addressed to parents as the audience. While at school, students face different medical complications that only teachers may be aware of. It is therefore the duty of teachers to ensure that such information is communicated to parents. As teachers, we have the responsibility to communicate this kind of information to the child’s parents. The information should be confidential and no other third party should get exposed to such information (James Cook University, 2012, para. 2). However, teachers should be concerned with the wellbeing of their students and therefore, take necessary steps in reporting such issues to responsible parents. Teachers have access to the medical files of students and are required to disclose such information to the parents and student (James Cook University, 2012, para. 2). However, they have no responsibility to inform the parents on any suspected medical issues that their student may be exhibiting in class without further medical examination.Advertising Looking for critical writing on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, we as teachers cannot carry out any tests to student without the consent of the parents. Likewise, parents have the right to decline such tests from being carried out on their student without recourse. This kind of communication is gaining muc h acceptance by many teachers. The relationship between parents and teachers over the years has improved and therefore, issues pertaining to the condition of students in school are well conveyed to their parents. In most cases, teachers consult with their students on their medical issues and they make a decision to communicate the issues to the parents. This kind of communication is also frequently used in situations where the parents are far and the only way of reaching them is through written communication. Teachers will use this kind of communication to inform the parents on the medical conditions of their student. Furthermore, this kind of communication is also used in situations where the information of medical condition of a student is required to be kept confidential. Therefore, parents can communicate such information on issues that are private and confidential. Strengths of using written communication by teachers in conveying information about medical issues of students inc lude: it is confidential and authoritative way of communication. A parent will have confidence and will believe the information because it is conveyed through a credible means. Secondly, this method of communication can be used as a source of reference to the medical condition of a student hence help in understanding the history of a medical complication of a student in providing subsequent medical solution.Advertising We will write a custom critical writing sample on Student Medical Condition specifically for you for only $16.05 $11/page Learn More On the other hand, this kind of communication has weaknesses. These include: the method is slow as information may reach the destination slightly late hence affecting the provision of necessary medication to the student. Another weakness is that the method is prone to abuse especially by teachers as they may give false information on the medical condition of their student. Regardless of these weaknesses, thi s kind of written communication is effective in conveying information to parents concerning their student medical conditions. The method provides confidential information precisely and clearly compared to other forms of communication. Teachers can also use this form of communication in a classroom. This can be used effectively by teachers understanding the laws that govern privacy on information on medical privacy of their students. Teachers need to be cautious when writing on the behaviors of their students in class. They should seek the assistance of a medical practitioner who should provide a test or diagnosis on the status of the student. However, in extreme situations, a teacher should put the well-being of the student ahead regardless of the level of confidence required. References American Psychological Association. (2009). Publication Manual of the American  Psychological Association. Washington, DC: American Psychological Association.Advertising Looking for critical writing on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More James Cook University. (2012). Students with Medical Conditions- A Guide for Staff.  Retrieved from: This critical writing on Student Medical Condition was written and submitted by user Gibson H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

Difference Between Physical and Chemical Properties

Difference Between Physical and Chemical Properties Measurable characteristics of matter may be categorized as either chemical or physical properties. What is the difference between a chemical property and a physical property? The answer has to do with  chemical and physical changes  of matter. A Physical Property A  physical property  is an aspect of matter that can be observed or measured without changing its chemical composition.  Examples of physical properties  include color, molecular weight, and volume. A Chemical Property A  chemical property  may only be observed  by changing the chemical  identity of a substance. In other words, the only way to observe a chemical property is by performing a chemical reaction. This property measures the potential for undergoing a  chemical change.  Examples of chemical properties  include reactivity, flammability and oxidation states. Telling Physical and Chemical Properties Apart Sometimes it can be tricky to know whether or not a chemical reaction has occurred. For example, when you melt ice into water, you can write the process in terms of a chemical reaction. However, the chemical formula on both sides of the reaction is the same. Since the chemical identity of the matter in question is unchanged, this process represents a physical change. Thus melting point is a physical property. On the other hand, flammability is a chemical property of matter because the only way to know how readily a substance ignites is to burn it. In the chemical reaction for combustion, the reactants and products are different. Look for Tell-Tale Signs of a Chemical Change Usually, you dont have the chemical reaction for a process. You can look for tell-tale signs of a chemical change. These include bubbling, color change, temperature change, and precipitation formation. If you see signs of a chemical reaction, the characteristic you are measuring is most likely a chemical property. If these signs are absent, the characteristic is probably a physical property.

Friday, November 22, 2019


Cryptid Cryptid Cryptid By Maeve Maddox The lovely word cryptid came to my attention in reference to the ivory-billed woodpecker. One of these birds, long believed to be extinct, was sighted in eastern Arkansas in 2004. As no subsequent sightings have been reported, the survival of the species is still disputed. Cryptid is of recent coinage, suggested in 1983 by J. E. Wall in a publication of the International Society of Cryptozoology, as a word â€Å"to replace sensational and often misleading terms like monster.† Note: The Google Ngram Viewer shows use of cryptid as early as 1963, but the appearance in the ISC newsletter is most likely the cause of the word’s meteoric rise from 1990 to the present. Cryptozoology may be a pseudoscience, but the word cryptid is a useful addition to the English vocabulary, joining other English words that derive from Greek kryptos, â€Å"hidden†: crypt (1583) An underground cell, chamber, or vault; especially, one used as a burial place and typically lying beneath a church. cryptogram (1827) A piece of cryptographic writing; anything written in code or cipher. cryptology (1844) The science, study, or practice of encrypting and decrypting information. cryptonym (1862)   A pseudonym or code name; esp. one given to a spy or to a clandestine operation. crypsis (1956) Cryptic coloration or behavior that enables an animal to conceal its presence. Cryptozoology (1968) The study of unknown, legendary, or extinct animals whose existence or survival to the present day is disputed or unsubstantiated. Cryptids more sensational than the ivory-billed woodpecker include the following: Abominable Snowman Big Foot chupacabra Fouke Monster Kelpie Water horse Loch Ness monster Mermaids Sea serpents Sewer alligators For a lengthy list of cryptids, see the Wikipedia article. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Bare or Bear With Me?What to Do When Words Appear Twice in a Row5 Keys to Better Sentence Flow

Wednesday, November 20, 2019

Criminal Law Essay Example | Topics and Well Written Essays - 2000 words - 1

Criminal Law - Essay Example Finally, there is the possibility that the actions of the doctor in giving the wrong blood transfusion and taking Alan off of life support would break the chain of causation so that Derek would not be liable for homicide after all. Therefore there a number of possible offenses and a number of possible defenses here for Derek and the Doctor. What homicidal offences might Derek have committed? What are the potential difficulties with regards to mens rea and actus reas? First, did Derek cause death or great bodily harm to Alan? The answer to this is yes, so the actus reus for homicide has been established. Second, can we establish that Derek aimed to cause death or great bodily harm to Alan? If so, then the mens rea for homicide has been established.1 While, in this case, it would be a stretch to state that Derek aimed to kill Alan, it may be shown that he, in fact, did intend great bodily harm to Alan when he set fire to Alan’s flat. What is not known is whether Derek was aware that Alan was inside the flat or not. If Derek had thought that Alan was not in his flat, then it could conceivably be said that Derek did not form the proper mens rea for homicide, because, in that case, Derek would have only had the mens rea for arson and not homicide. On the other hand, if it could be shown that Derek was affirmatively aware that Alan was asleep in the flat, then it could be said that Derek did, indeed, intend to cause great bodily harm to Alan, and the mens rea would be established. At any rate, even if Derek is not responsible for homicide, he would probably be responsible for manslaughter, as one only has to prove, as the actus reus for manslaughter that a person intended an unlawful act to another person for manslaughter to be established. As Derek intended arson on Alan’s home, this could be said that Derek intended an unlawful act on Alan, so he would be guilty of manslaughter even if there is no mens rea for homicide.2 Moreover, the mens rea might b e negated by Derek’s intoxication.3 The test here is whether Derek was so intoxicated that he could not form the mens rea that is necessary to commit the homicide. The facts stated that Derek had quickly downed four vodkas. This would certainly make a person drunk, however, the actual crime occurred four hours after Derek drank these vodkas, so Derek was probably not still so intoxicated by vodkas that he could not form the mens rea for the act. That said, the facts also said that Derek was suffering blackouts before the incident, although it is unclear what is causing these blackouts. Therefore, this might be a case of diminished responsibility. The rule on that is there must be present an abnormality of the mind that substantially impairs his mental responsibility.4 This is a possibility – perhaps Derek is suffering from an abnormality that would cause him to perform criminal acts of which he was somehow unaware. If this is the case, then he would have a defence unde r this. What defences might Derek have to homicide? The first defence will be that of provocation. The elements of provocation are as follows 1) the loss of self-control must coincide with the killing;5 2) a reasonable person would react in the same manner.6 We also have to look at the reasonable person in

Tuesday, November 19, 2019

Bronx Community Health Assessment and Diagnosis Assignment

Bronx Community Health Assessment and Diagnosis - Assignment Example The main mission of setting up Bronx community assessments and diagnosis is driven by five factors. These as in Healthy People 2020 include: analysis of health status of the community as a whole; evaluation of the health resources, services and systems of care and hygiene within the community; assessment of attitudes towards community health services and issues; identification of priorities, determination of courses of actions to improve the health status of the community, and establishment of proper and achievable community health goals, and; establishment of an epidemiologic baseline for measuring improvement over time.So as to diagnose Bronx community, community analysis involving examination of the already generated data to define strengths, needs, barriers, readiness, opportunities, and resources to come up with a detailed and complete community profile would be necessary. Health indicators would therefore be based on the mortality rates, mobility rates, nutritional status, disa bility rates, utilization, socio-economic, health policy, life quality, social and mental, and environmental. For the specific purpose of this nursing case, however, much attention will be directed towards the health care delivery indicators such as equity in the provision of health care, doctor to population ratio, doctor to nurse ratio, inpatients to bed ratio, and finally population to health facilities’ ratio.In the cases of poor community nutrition related to the high number of fast-foods restaurants. and inadequate healthy eating habit establishments as may be evidenced by the concerns of the members of the Bronx community, health assessments and diagnosis exercises will be aimed at establishing the reasons for such eating habits and devising techniques that would help in the reduction of the number of average visits to the fast food restaurants per individual per a given duration of time in any given year (Herdsman, 2009). The Primary key to preventing such poor habits and promoting nutritious eating among the community member of Bronx would be to provide relevant education at the local food stores, super markets, and restaurants; and setting up agreements to place attention on healthier menu items. Secondary to this preventive method would be to offer free nutrition screening at all the local super markets or at offer

Saturday, November 16, 2019

Helping Children with Learning Disabilities Essay Example for Free

Helping Children with Learning Disabilities Essay Children with learning disabilities are smart or smarter than their peers, but may have difficulty with things like reading, writing, reasoning, and organizing information by themselves. A learning disability is a lifelong issue that cannot be cured or fixed with a snap of the fingers. Children who have the right support and intervention can succeed in school. Then later they will be able to go and be successful later in life. Children with learning disabilities need the support of parents, school and their community to be successful. Parents need to be able to encourage children with their strengths, know what their weaknesses are, and be able to understand the educational system to be able to work with professionals. Learning Disabilities cannot be categorized into one diagnosis. Learning disabilities are caused by biological factors that are caused by differences in the structure and functioning of the nervous system. Many people, both in the local and professional community, use the terms handicap and disability interchangeably, but they are not. A learning disability means that preschoolers are unable to complete tasks in a certain way. Children with learning disabilities have a hard time functioning in areas such as sensory, physical, cognitive, and other areas. Handicap means that preschoolers are unable to function and cope in their environment. These children have impairments such as cerebral palsy or down syndrome. In 1991, the federal government amended the disabilities label to â€Å"Individuals with Disabilities Act† (PL 102-119). This act allowed states to be able to not identify with one of the thirteen federal disability labels, but to classify preschoolers with special needs. (Kilgo, pg 27) With the new changes professionals were able to use new terms like developmentally delayed and at risk when identifying children. Developmentally delayed is determined on the basis of various developmental assessments and/or an informed clinical opinion. Children starting at the age of three years old can now be identified for services. Delays can be expressed in a difference between a child’s chronological age and his/her performance levels. Delays occur when a child does not reach his/her developmental milestones at the expected age level or time. If a child is slightly behind it is not considered a delay until he/she are lagging in two or more areas of motor, language, social or thinking skills. Developmental delays are usually diagnosed by a doctor or medical professional based on strict guidelines and take more than one visit to diagnose. Parents or childcare providers are usually the first to notice children not progressing at the same rate as other children. Testing will help to gauge a child’s developmental level. At risk describes children with exposure to certain adverse conditions and circumstances known to have a high probability of resulting in learning and development difficulties? (Kilgo, pg 28) These children have not been identified as having a disability, but as children who may be developing conditions that will limit their success in school or lead to disabilities. There are three factors that can result in a child’s environment. The first is established risk/genetic. This could be where a child is born with cerebral palsy, Down syndrome, or spinal bifida. Biological risk means that a child has a history of pre- or post- natal conditions that heighten the chance of development. These could be conditions such as premature births, infants with low birth weights, maternal diabetes, and bacterial infections like meningitis or HIV. Environmental risks are considered biologically typical, meaning they are environmental conditions that are limiting or threating to the child’s development. All three at risk factors can result in cognitive, social, affective, and physical problems. (Kim, pg. 4) Some signs of learning disabilities in young children are: †¢ A toddler may reach developmental milestones quite slowly. †¢ The child may have trouble understanding the concept of time. Is the child confused by the use of words like tomorrow, today, and yesterday? †¢ Young children have a lot of energy, but some have an excessive amount of kinetic energy, known as hyperactivity. †¢ A child that has difficulty distinguishing right from left may have difficulty identifying words. †¢ A child with a learning disability often masters several areas, while failing in two or more areas. A child that is perceived as disobedient may actually have difficulty understanding and following instructions. Once a child has been identified as having a possible learning disability, assessments need to be completed. An assessment is the process of gathering information for the purpose of making a decision about children with known or suspected disabilities in the area of screening, diagnosis, eligibility, program planning, and/or process monitoring and evaluation. (Kilo, pg. 90) During the assessment, evaluations should be accomplished with the e goal of identifying developmentally ppropriate goals, identifying unique styles and strengths, looking at parent goals and outcomes for their children, reinforcing family’s competence and worth, and creating a sense of shared commitment between families, schools, and professionals. Families possess a wealth of information and should play a very active role in the decision making, planning, and evaluations of their children. Schools are required to foster a child’s education, offering and supporting the needs of each child through a series of individualized instructions and interventions. School districts must provide documentation stating that the student has received the required instruction by qualified personnel. These interventions help teachers and staff to educate and foster the needs of children with learning disabilities. Assessments are an ongoing process. The initial assessment should be used to screen, diagnose, and check for eligibility for services. Ongoing assessments are to focus on a child’s skill level, needs, background, experiences, and interests, as well as the family’s preferences and priorities. Over the years practice has shown that there is a link between assessments and curriculum to provide for the needs of the child. It is important to keep records of a child’s progress. A very useful way is through portfolio assessments. These portfolios can be considered a looking glass into a child’s growth. Portfolios also help teachers and team members to keep observations and comments about a child’s activities and behaviors. The information collected can help meet many of the required criteria for planning and monitoring. An important responsibility of an educator is to have an environment that will both nurture and foster learning. When designing an environment childcare providers should use best practice guidelines from places like National Association of Education of Young Child (NAEYC) and National Association of Family Childcare (NAFCC). Environments should look at available space, age of children, visual appeal, safety and health, and organization. (Perri Klass, pg. 46) Always remember that environments exert powerful influences on children and help to play a vital role in children’s lives. Activity areas should include gross- motor, quiet/calm, discover, dramatic, therapeutic, and arts and crafts areas. Rooms should not have furniture that is used to separate centers or activities but should use things like lower lightening, parachutes hanging from the ceiling and area rugs to help children understand the use of different centers. The main goal of childcare providers and educators is to provide the best possible services for children with learning disabilities by providing services â€Å"as early and comprehensively as possible in the least restrictive setting†. Services and interventions should be supported in the most natural environments that will include the child’s primary care giver. Individual Education Plans (IEP) plays a large role in the education process of children with learning disabilities. These IEP’s require professionals, parents, and caregivers to work together as a team. They hold teams to accountability standards for the care of children with disabilities. A child’s IEP helps to furnish an instructional direction, sort of like a blueprint of care, to measure the effectiveness and progress of children. If an IEP is carefully written and appropriate goals are set, it will provide special education services to a child that will be reflected throughout his/her life. In the field of early childhood education, the definition of special needs has drastically changed for children with learning disabilities over the years. We live in a very diverse society of languages, foods, music, values and religious beliefs that brings us the strengths of our nation. Every day the makeup of our society changes and so does the needs of our children, especially those of children with learning disabilities. Our community is seeing a growing need for services for children with learning disabilities. Young children with learning disabilities need to receive services at the earliest age possible. Parents need to remember that learning disabilities do not go away overnight and for some children it takes years of recognizing, expressing, thinking, and problem solving to succeed at being the young adult that they are meant to be.

Thursday, November 14, 2019

Conflict in the Emerald Isle Essay -- Ireland Politics Political Gover

Conflict in the Emerald Isle The island of Ireland is known for many things: St. Patrick’s Day, its green landscape, music, beer, and discord. The heart of this conflict began centuries ago, when Britain came over and forced Protestantism on the Irish Catholic inhabitants. There has always been hatred between the Irish Protestants and Catholics. The island is broken up into to distinct regions. The Republic of Ireland consists of 26 counties, which make up the southern region. This area is predominantly Roman Catholic. Northern Ireland is made up of the 6 northern counties, which are under British rule. This area is predominately Protestant. The conflict between the Republic of Ireland and Northern Ireland is based on both religious and political views. Ireland is a relatively small island off the coast of Great Britain; its land area is 32,424 square miles (Delaney 2). When you think of Ireland you most likely think of shamrocks, St. Patrick, and Guinness beer. Another thing that may come to mind is the struggle between the Catholics and Protestants. The tension between these two religions goes back to the seventeenth century when William of Orange defeated James of England on July 12, 1690, hereby ensuring a Protestant ascendancy in Ireland (Coogan 4). This date is very important to the Protestants in Ireland and is celebrated annually. This was not accepted by many of the Catholic inhabitants. This was their home and Dodd 2 Catholicism was their religion and they didn’t like Great Britain coming in and forcing Protestantism on them. Then parliament passed The Act of Union in 1800, which ... ...onal interview. 5 March 2002. Coogan, Tim Pat. The IRA: A History. Niwot, Co: Roberts Rinehart Publishers, 1994. Delaney, Mary Murray. Of Irish Ways. New York: Harper and Row Publishers, 1973. Fraser, T.G. Ireland in Conflict 1922-1998. London: Routledge, 2000. Golway, Terry. For The Cause of Liberty. New York: Simon and Schuster, 2000. Ito, Tim and Aileen Yoo. â€Å"Ireland’s Troubled History†. The Washington Post.Com. 1998. The Washington Post Company. March 12, 2002 O’ Malley, Padraig. The Uncivil Wars: Ireland Today. Boston: Houghton Millflin Company, 1983. Wolf, Dr. Charles. â€Å"1908-16 Sinn Fein Propaganda Labels†. Rare Books and Special Collections. 2000. University of Notre Dame. March 12, 2002

Monday, November 11, 2019

To Kill a Mockingbird Chapter Notes

Macomb Is a slow, tired town with an Incredible assortment of citizens. But, all of them are typical small town personalities: the gossips, the hicks, the poor, the upper- class, the bogeyman, etc. Tactics Is a lawyer, a â€Å"satisfactory† father and supportive of his family. Gem Is the typical older brother and Scout the typical younger sister. They are best friends. Yet fight/argue plenty. 2. Dill is small for his age, with white-blond hair and has seen a lot of movies.He visits Macomb (his Aunt Rachel) every summer room now on. He is quite obsessed with the Raddled house. 3. Arthur hung out with a bad crowd and got arrested for disorderly conduct, etc. His father convinced the Judge to let him keep Arthur locked in the house instead of a state industrial school. He was never seen again for 15 years. The children now see him as a type of bogeyman. (pig. 13) 4. The Raddled house is a forbidden place – it's full of danger and unknown, which is exactly the sort of thing kids are attracted to. 5. The narration Is first person, Scout Finch, but she is much older than the character she Is describing.Therefore, the â€Å"present† Is when Scout Is older, and the plot of the novel Is the â€Å"past†. It Is a memoir. Chapter 2 1. Scout Is looking forward to school because It had been a long winter of slating In her trousers and watching the kids in the school yard. School looked fun to her. â€Å"l longed to join them. † (pig. 20) 2. Gem didn't want anything to do with Scout at school because he didn't want her to embarrass him with references to his personal life (pig. 20). This is typical for an older sibling because it is considered â€Å"cool† to hang out with your siblings at school. . Miss Caroline is good at her job as a teacher but she as a lot to learn about the small town, the school and the people of the town. Strengths – She cares about her students (ex. Walter) and she is good at what she does with lots of knowledge about teaching. Weaknesses – She doesn't understand her students and the protocol of the town yet and she Is abusive (ex. Whipping with a ruler). Chapter 3 1. California Is the cook for the Finch family and Is not related by blood but she cares a lot about Gem, Scout and Tactics. She is portrayed as a motherly figure.She also acts as a care taker for Gem and Scout, once again taking upon a motherly role. . We learn that Walter Cunningham is devoted to his traditions but forgets to follow them at times. His behavior during lunch time suggests that his home life is a struggle, as there is not always food on the table. Therefore, when Gem Invites him for lunch, he piles food on his table (he might have been hungry for a couple days. It is the Depression and not everyone is lucky enough to eat every day and Walter is one of those people). 3. Tactics treated Walter with respect as In the book it stated Walter and Tactics talked together like two men.This shows respect, c ompared to Scout, who penny criticized Walter about his eating habits, unaware of his difficult situations. 4. From Walter's visit, Scout learns about hospitality and how to treat a guest. It was not fair to Judge people. She â€Å"learned† this because California scolded her for cringingly Walter's behavior, punishing her by making her finish her lunch in the kitchen. 5. By perspective and what they are going through unless you look through their eyes, think like the person and are put into their position and situation. This is not an easy thing for Scout to learn – she is still young. 6.We learn that the Ells are very poor, eave poor hygiene, only go to school the first day of the year and have no mother. Their father breaks the law – hunting out of season – but the people allow it because they think I better than arresting him and letting his kids go hungry. Chapter 4 1 . Scout doesn't like the Dewey Decimal System. She gets the impression that she's m issing out on something she doesn't know. Also, she doesn't believe that 12 years of unrelieved boredom was exactly what Macomb has in her mind for her. 2. The children believe that Raddled house is haunted and a ghost lives there (Boo).They think the nuts on the trees in front of the Raddled house will kill you. . The children make Boob's story into a game because they are tired of their old games and they're interested/curious about Boo, his life story and the other Raddled a bit too. 4. In the Boo Raddled game, they each play a role of a family member in the Raddled house. They reenact scenes they made up or believed happened before. This is not an accurate version of what happens in the Raddled house because they've never really seen the truth. 5. The laughter from inside the Raddled house could be Boo or Nathan laughing at how ridiculous the kids are being about this situation.Chapter 5 1. Miss Maude despises the outdoors but has a nice big garden with plants she loves. Her spe ech is â€Å"crisp†, which is uncommon for a woman in Macomb. The children love her because she lets them play in her big backyard whenever they wish. 2. Miss Maude tells Scout that Boo is still alive despite the rumors Scout has heard about him being dead. However, Miss Maude says that if he were dead, they would have seen them take him out. 3. Dill may have told these lies because it seems that his parents aren't there for him.He never gets the opportunity to feel special and telling tales about seeing an elephant or going on an airplane would make him eel special. 4. Tactics wants the children not to play the Boo Raddled game because what Mr†¦ Raddled did was his own business and he has the right to stay inside. He says the kids would not like it if someone was invading into their privacy and they were no longer to go to that house again unless they were invited. Tactics is right as it is disrespectful to be bothering someone like that and the kids don't know how dang erous Boo might be. Chapter 6 1 .Scout disapproves of Dill and Gem's plan because she is scared of the Raddled house because of the rumors she has heard. Moreover, Tactics asked the kids to leave the Raddled alone and she obeys her father. 2. Mr†¦ Nathan Raddled was not aware who the intruder in his garden was. Ms. Stephanie believes it was a black man because nobody else would be out at a time like this (very late night). 3. Dill almost lands in trouble because Miss Rachel overheard him saying he was playing strip poker and won Gem's pants. Strip poker was not something played by the common educated man and was not morale. Chapter 7 1 .Gem told Scout that when he went back to get his pants back off the fence from the Raddled house, they were roughly stitched up, folded up and waiting for him on the once. 2. Gem is starting to understand Boo more now because he thinks it is Boo that fixed his pants. This is making him realize that Boo is really not a bad person! 3. Gem Raddled house and now wants to keep everything they find. Some things they found were chewing gum, pencils and a pocket watch. 4. Gem and Scout wanted to write a letter; thanking whoever was leaving them the presents in the knothole (we are assuming it is Boo).However, they were prevented from doing this because it was filled with cement. Nathan Raddled filled it with cement because he wanted this communication to stop. He was taking away Boob's only communication with the kids! He also didn't want them to leave the letter and when the kids asked why he filled it, Mr†¦ Nathan made the excuse that the tree was sick. Chapter 8 1 . Scout wants to know if Tactics saw Boo Raddled, as she is curious to know more about him. Tactics sternly replies with a short answer, merely saying he didn't see him. 2. The near libel Gem puts in the front yard is a snow made replica of Mr†¦ Avery.Tactics was very surprised Gem got the Job done and said he had done an amazing job and it looked Just like Mr†¦ Avery. He was very impressed however told Gem that he ad to disguise it, as it may be disrespectful to Mr†¦ Avery. Miss Maude is impressed as well, since she is grinning but is Just fussing about it negatively (according to Tactics – pig. 90). 3. Tactics saved Miss Muddies rocking chair because it was the thing that she valued most (Pig. 93) 4. Scout has no idea how the blanket got there, but Gem realizes it must have been Boo Raddled that put it there since the kids were standing in front of the Raddled house. . I think Tactics means that Gem should not get his hopes up. Just because Boo came out and they didn't notice, doesn't mean they will actually get the chance to meet him. They should stop interfering in Boob's personal life as it was none of their business. Gem may do as his father says now because he has realized that Boo is not the monster that they thought; he is actually a sympathetic, kind man who has Just gone through some tough times. This helps Gem's curiosity fade away and shows him more about Boob's personality, making him realize he's Just like any other human being.Chapter 9 1 . Tactics believes that Tom Robinson is not guilty and therefore he is doing the right thing by defending him. He wants to take upon this case on to the best of his ability. However, it is not usual for a white man to defend a black because almost everyone in Macomb was racist. 2. Gem and Scout love Christmas time but they would rather spend it at home with their dad than with their Uncle Jimmy and Aunt Alexandra. Also, Scout does not like her cousin, Francis, because they don't have similar interests and she is calling Tactics a â€Å"Niger lover†, which is seen as a bad thing.He is taunting Scout about her father. 3. When Uncle Jack tells Scout she is growing out of her pants, he means she is acting too mature for her age and is not old enough to understand he difficult concepts of life, therefore should not act like she does, especially the ones affecting Attic's life. He is telling Scout that she is getting more aware of world concepts that she may be too young for. Also, she is too young for swearing and the like. 4. We learn that the unpleasant feature of Aunt Alexandra is her negative attitude towards Dill.We learn that she looks down upon Dill and refers to him as a stray dog because of his family problems. She has also been saying some unpleasant things about Tactics in regards to the court case. Aunt Alexandra seems to be a very critical and Judgmental person. . From overhearing Uncle Jack and Attic's conversation, Scout heard Uncle Jack telling Tactics he doesn't want to have kids of some hard times coming her way for the next year because of the issues involving the court. The town is prejudice and therefore Scout may have to hear some unpleasant things going around about her father taking upon the case.This also implies that Tactics knows that people are condemning him for taking the case. 6. The final s entence of this chapter is important because it tells us that Tactics wanted the kids to hear what he was saying (ask him what happened rather than believing moors). Chapter 10 1 . When Scout says that â€Å"Tactics was feeble†, I believe this is her opinion as the events are happening in her childhood, but by the end of the chapter she doesn't believe this anymore because she learns about her father's amazing aim and that he has a mysterious past. . Tactics says â€Å"it's a sin to kill a mockingbird† but Miss Maude is the one who explains why – it is a sin because the birds do not cause any harm to anyone and Just make music. 3. Heck Tate didn't want to be the one to shoot the dog (Tim Johnson) because he doesn't have a good aim and he knows he would have robbery hit the Raddled house instead, which could cause a big problem. 4. Tactics cuts off Tate as he is speaking to Gem because he was about to reveal something about Attic's past that he does not want his kids to know. 5.Gem believes they shouldn't tell anyone at school about Attic's shooting abilities but Scout thinks they should (she wants to brag about her father to everyone at school). I agree with Gem because there was probably a reason Tactics didn't tell them about how well he can shoot and did not want it to be something public. Gem seems to respect and understand his dad's point of view. Chapter 11 . Tactics tells Gem to â€Å"hold your head high and be a gentleman† when Mrs†¦ Dubos is taunting him about his father. He tells Gem to let anything she says or does to make him mad because she's old and sick.He says to Just be respectful towards her. 2. Mrs†¦ Dubos tells Gem and Scout that their mother was a lovely woman and there was no woman lovelier than her. She wished their father had remarried though – when she said this, Gem was furious and it made him mad. 3. Mrs†¦ Dubos asked Gem to read to her every afternoon after school and on Saturdays, f or two hours, for a month as a punishment for his â€Å"crime†. It was a fair punishment but it wasn't fair that he had to do it for so long. 4. Tactics thinks insults like â€Å"Niger lover† don't mean anything to him.He Just thinks people happen to say them in their everyday language when the want to label someone. I do not agree with him because that are saying it on purpose and it is disrespectful and rude. 5. Tactics though Mrs†¦ Dubos was a great lady because she was full of courage and bravery. She was a morphine addict but decided to become clean before she died and she fulfilled this promise to herself. He said she died free. 6. When Tactics says Mrs†¦ Dubos is a model of real courage rather than a man with a gun in his hand, I think he is right. He means that it takes real courage to die sober.He explains to Gem and Scout that a man with a gun isn't real courage, it's Just physical bravery. Real courage is doing what's right, no matter the circumsta nces, which is what Mrs†¦ Dubos did. 7. I think Harper Lee chooses to end the first part of the book after chapter eleven because it is a turning point in Scout's childhood. Scout has left Boo Raddled behind, which was a major theme in part 1. Part 2 seems like it will start a new theme, or a new part in Scout's Essen, so it seems like he perfect way to end the first part. Chapter 12 1 . Scout and Gem's visit to the First Purchase Church (Scaloppini's church) went well.They were welcomed by everybody except Lull, who is explained as a trouble maker. They both don't understand some of the things that this church does like not having a book of hymns to sing from, but all this later get explained to them from California. 2. Scout learns many new things about black people that she was unaware of and these were quite surprising to her. She learned that blacks are as educated as they are. She learns this when she asks California why they don't have hymn books and California explains that it is because most of the black people don't know how to read. 3.Gazebo is Scaloppini's eldest son and Scout learns that when Gazebo was younger, there wasn't a school for him to attend since he was black. Since there was no school for him, California taught him by making him read a page of the Bible everyday as well as reading the â€Å"Blackstone Commentaries† (a book gifted to her by Gem and Scout's grandfather). 4. California speaks differently at the Finch house compared to her friends at church because she says it is not right for a black woman o talk like a white person. She wants to be lady like and not show off to people because it aggravates them.Chapter 13 1 . Aunt Alexandra moves in with the Finch family for a while because she thinks it is good for Scout to have a feminine influence and thinks she should be there for her as she will be interested in boys and clothes soon. 2. The first couple things Aunt Alexandra says when she comes to the Finch household ar e typical of her – â€Å"Put my bag in the room California. Jean Louise, stop scratching your head. † She is racist, bossy and strict about acting proper. It is evident she is racist because she remarks bout Tactics defending a black man, saying it will ruin the family's reputation.Moreover, Francis learned taunts like â€Å"Niger lover† from Aunt Alexandra. She is also bossy because she is always scolding Scout and telling her she must act more lady- like and demands that Tactics needs to stop letting the kids run about. 3. Aunt Alexandra thinks Scout is dull because she does not share much with Aunt Alexandra as she does not feel they are close enough and they do not share the same ideas. 4. The people on Gem and Scout's street gave Aunt Alexandra a very warm welcome. She got along well with the neighbors. Miss Maude baked a Lane cake, Miss Stephanie came over, Miss Rachel invited her for coffee and even Mr†¦Nathan Raddled came to greet her! Aunt Alexandr a became secretary of the Macomb Amanuensis Club. She also had the Macomb ladies over for tea. 5. Aunt Alexandra thinks the Finches are made of many generations of â€Å"gentle breeding† (said by Tactics); they are an old family of originals of Macomb. Aunt Alexandra thinks the kids need to act more like ladies and gentlemen to show how worthy one of Macomb's oldest families are and to carry the honor of being a Finch. This shows that Aunt Alexandra thinks of the Finches are better than most families in Macomb.Tactics however told the kids not to worry about this and he does not want them to think about how they are supposed to act (they are Just children). I agree with Tactics because it should not be necessary to act or live a certain way Just based on which family you come from. Chapter 14 1 . Attic's explanation of rape was very unsuitable for Scout because it was beyond her understanding. He said the rape was â€Å"carnal knowledge of a female by force and up when I ask ed her what it was? † This shows that Scout does not understand what her father is saying. 2.Aunt Alexandra wants to dismiss California because she thinks that she can replace California now that she has moved in with them. She thinks California hasn't make Scout into a lady and that now she can take upon the motherly role in the house as well as take upon the Job of cooking for the family. Tactics does not agree with anything she says. He says â€Å"l don't think the children have suffered one bit from her having brought them up. † He says that without California, they wouldn't be able to get through many situations, as she is part of the family. Moreover, he does not wasn't Alexandra working hard (cooking). Scout doesn't like that Gem has been acting more mature lately and involving himself in adult situations. Him fighting her back showed that he is still childish, which cheers Scout up a bit. When he tells Tactics about Dill however, she is very disappointed. She fe els as if he had broken their â€Å"childhood code†. Also, she thinks that Tactics may get mad at Dill and make him go back home. 4. From Dill's account of his running away, we learn that he prefers to run off to Macomb where he doesn't have anyone except Gem and Scout, rather than being with parents that don't pay attention to him.We also learn that he lies about most of the things that he says. This may be because it makes him feel special to get that attention. Chapter 15 1 . The â€Å"nightmare† that descends upon the children is the intense racism that threatens to harm not only their father, but even them – the reality of what their father's involved in is now apparent. 2. The UK Klux Klan was an organization of men developed on promoting and enforcing racist and intolerant ideals. Although the group has evolved over time, they are most notably identified by the wearing of sheets and robes to hide their identities (gangsters).I feel Attic's description of the ASK really downplays the dangerous nature of the ASK, which he probably deliberately does so as not to alarm Gem. 3. Gem refuses to go home when Tactics tells him to because he realizes that his father is outnumbered and facing physical harm. This reinforces the courage of Gem. 4. Scout's innocent attempt at striking up polite conversation with Walter Cunningham father seems to remind the men of who they are individually, and not as a mob and perhaps makes them ashamed of what they're doing to Tactics and his children.This persuades the lynching party to give up their attempt on Tom's life. . This chapter really highlights how the innocence of youth is able to affect this corrupt gang – it reminds us that this is a story about a youngster whose innocence will be challenged with growing up. Scout is learning what we all learn: people aren't always as they seem, bad things can happen in good little towns and people don't always share the same beliefs, nor are they tolerant of others' beliefs. Chapter 16 1 . Scout notices that Tactics is starting to become annoyed and impatient with Aunt Alexandra. L was beginning to notice a subtle change in my father these days, which came out when he talked with Aunt Alexandra. It was a quiet digging in, never outright irritation. † 2. Mr†¦ Dollops Raymond is a wealthy white man who lives with his black wife and they have mulatto kids. He also sits with and enjoys being around blacks instead of whites. He isn't racist and doesn't think of the blacks as lower class people. He is also a drunkard. 3. Reverend Sykes takes the children to the balcony a kind gesture of the reverend because he doesn't know the kids were instructed not to come.If he knew they shouldn't have been there, then he should not have helped them to get in the courthouse and watch the trial. 4. Judge Taylor is and informal edge and often puts his feet up and naps during trials. He likes to clean his fingernails with a pocketknife. He is i ntelligent and knows a lot about the law even though it seems like he takes his Job casually. He keeps a firm grasp that comes before him. He also has an interesting habit of permitting smoking in his courtroom. The trial hasn't officially started but I think he will take this trial seriously. Chapter 17 1 .Heck Taste's evidence – Heck informs everyone that no one had called for a doctor, Bob Lowell was the one who called him and he say Amylase's wounds (around her neck, on her arms and her right eye is black). With Hack's statements, Tactics shows that there was no physical evidence of a rape since a doctor was not called. 2. In this chapter, we learn a lot about the Lowell family and their home life. They are on welfare, there are a lot of kids but no longer have a mother and they live in extreme poverty – behind the dump and close to the blacks. Also there is someone planting flowers there (we can infer it is Male). . From Bob Else's evidence, we learn that he heard his daughter screaming and saw Tom inside the house from the window. Bob said Tom was gone by the time he got on and then he hurried to go get Heck Tate. 4. Tactics wants Bob to write out his name to see if he is left handed or not. Since Male has a black eye on the right eye, it is most likely the person who hurt her was left handed and the Jury saw that Bob was left handed. This portrays Bob as the villain and we can infer that it might have been Bob that hurt Male. Chapter 18 1 . Male is different from her father.She cares more about her appearance as she tries to stay clean, as opposed to her father who looked like he bathed yearly. Also, she is more sensitive (she cries in the courtroom), whereas Bob Lowell seems to take everything as a Joke. . Male may have been crying in the courtroom to make people feel sorry for her when she was reminiscing about what happened to her. It added a â€Å"dramatic effect† to her story and made the Jury feel sorry for her. She played the role of â€Å"poor little white girl†. 3. Male does not react well to Attic's attempts at being polite.She thinks that Tactics is mocking her when he calls her Ma'am and Miss Male. This shows that she is not used to people treating her kindly or being polite towards her as she thinks it is a Joke when someone does. This could show that her home life isn't that great. 4. Mr†¦ Gilder does not prove Tom's guilt that well. He Just asks Male her side of the story and that's it. In the eyes of the Jury however, he may be more convincing. This is because the whole town is racist and prejudice against Tom already. Therefore they would be more likely to support Male (innocent little white girl) opposed to a black man.Chapter 19 1 . Tom visited the Lowell house because Male wanted Tom to bust up a chiffonier for her. 2. Scout thinks that Male is the loneliest person in the world because in the trial it is revealed to us that Male does not have any friends. 3. Male does not have a very good relationship with her father. At the trial we find out that he is a drunkard and we can infer he may even be abusive. 4. Dill started crying during this part of the trial because he knew that Tom wasn't being treated fairly and that Mr†¦ Not mature enough to understand the meaning of things such as racism.Chapter 20 1. Mr†¦ Dollops Raymond is not an evil man. He acts like he is always drunk to protect himself from people knowing that he likes black people. He understands how they feel when being discriminated and believes that they are the exact same as everyone else. . Mr†¦ Raymond hides Coca-Cola in a paper bag so people think that it is alcohol. He wants an excuse for acting the way he does and for liking black people. Mr†¦ Raymond wants people to Judge his actions (which he believes are right) not by his personality, but to blame it on his â€Å"drinking problem†. . Tactics thinks Male is in the wrong because she tried to cheat a black man a nd make up a story to get him punished (even though this is common). Tactics says that Male knew she lied and â€Å"put evidence of her offense away from her. † â€Å"She knew full well the enormity of her offense. † (pig. 272) 4. Tactics feels that all people should be treated equally, no matter their age, race or gender. In the trial, he is trying to express this by telling the Jury that what Male did was wrong because she was trying to get a black man in trouble.He says muff should have never come to the trial. This case is as simple as black and white. † Mr†¦ Raymond also talks about Tactics as being a good person and sharing the same views as him. Chapter 21 1 . Gem expects the verdict to be Tom Robinson declared innocent. Tactics does not share Gem's confidence because he realizes how difficult it can be to change meson's mind when they have their mind set on something and unwilling to change their view, especially when a black man is involved. 2. One would expect the jury to be fairly quick to reach a verdict about this case.Most would believe any trial involving a black man would be over quickly, since they believe that the black person will always be guilty. The fact that it took the Jury so long to make a decision indicated that at least a few of them believed that Tom Robinson was innocent. I believe the verdict wasn't predictable. Although history indicates that Tom Robinson will be found guilty, you still want to believe otherwise. . While waiting to hear the verdict, Scout think back to the incident regarding the mad dog, which reminds us of one of the novel's central themes, which is courage.She remembers this event because in both that incident, as well as the trial, she witnessed true acts of courage, both performed by her father. Tactics had the courage to do what was right and put down Tim Johnson for the best of the people of Macomb. Then, during the trial, Tactics did everything within his power to defend a black p erson, even though it put almost every person in Macomb against him, it was the right thing to do. Chapter 22 1 Aunt Alexandra thinks the children shouldn't have been allowed to go to the trial, but Tactics Justifies them by saying, â€Å"This is their home, sister†¦ Hey might as well learn to cope with it. † (pig. 285) Although Tactics did not want the kids in court, he believes that the children must be exposed to the harsh realities of Macomb and they have to learn to cope with this. 2 Miss Maude tells Gem that things are never as bad as they seem because it is important to look beyond all of the bad results and see the good side of people and situations. She tells him that good people helped in his trial – Tactics, Judge Taylor and Macomb's black community all stood behind Tom, supporting him through everything.See the glass half full. 3 Dill says that he wants to be a clown when he grows up because he wants to laugh at people all the them. However, Dill repli es saying, â€Å"Well I'm goanna be a new kind of clown. I'm goanna stand in the middle of the ring and laugh at the folks. † (pig. 290) I don't think Dill will keep this ambition for long because he seems to change his mind a lot and tell stories all the time. 4 Attitudes towards racism have changed for the better since the ass's and ass's. Although, racism is still an issue in some modern societies, the severity is much less. Bob Lowell is angry with Tactics because he made him look bad in front of the entire town, ruining his reputation. I think this threat might be a real one but I don't think he will kill Tactics, instead get him back in another way. Chapter 23 1 . When Tactics paid no heed to Bob Else's threat, it was the right reaction. Bob was just trying to aggravate Tactics and get under his skin but instead Tactics reacted the opposite of what Bob wanted, staying calm. 2. Circumstantial evidence is evidence hat is based only if another circumstance is correct. This usually isn't enough or valid proof.This has to do with Tom's conviction because it was based on Heck Taste's circumstantial proof (which was only based on Male and Bob's word). 3. Tactics tells Scout it took the Jury so long to convict Tom because not everyone in the Jury was against Tom and people were really starting to think for themselves, looking at the facts, rather than Just the color of his skin. 4. Social classes are not good for society as they create discrimination. Everyone should be treated equally and it is not air to say one family is better than another. You should not Just mix with the people in the same class as you, but instead treat everyone equally. . Gem thinks the reason Boo Raddled hasn't left his house in so long is because he does not want to. He does not want to be a part of a society that is prejudice and Judgmental. I agree with Gem because Boo comes out when he wants to (ex. Putting the blanket on Scout during the fire) however, he Just wants to do ni ce things for people, no matter who they are and that is why he expects others to be the same and treat everyone fairly and equally. Chapter 24 1 . I don't think that the missionary ladies were sincere when talking about the Mourns because they Just needed something to talk about that was related to religion. . When Scout said that her britches were under her dress, the other ladies all laughed at Scout but Miss Muddies reaction was very serious and she did not laugh. Scout said it was because Miss Maude never laughed at her unless she meant to be funny. 3. The Macomb ladies as depicted in this chapter are very devoted to God, however the majority of them are very prejudice and discriminatory. They have tropically female roles (wearing dresses and gossiping) and are Just like most of the other people in Macomb (hating blacks and going to church. 4. Tom was killed while he was trying to escape from the prison.He charged at the fence and tried to climb it during their exercise period. He was shot 17 times! Attic's explanation is that Tom was probably tired of white men taking chances for him, so he decided to take one of his own. I agree with Tactics because during this whole trial, Tom's life was in the hands of white men and he saw an opportunity to finally take it into his own hands and so he took the chance. . In this chapter, we see Aunt Alexandra in a new light because we see her more sensitive side by showing that she only wants brother, and I Just want to know when this will ever end. † (pig. 236).Miss Maude supports Alexandra when the missionary circle is insulting Tactics and she sticks up for him by reminding the women that they are in Attic's house eating his food so they need to be respectful. Chapter 25 1 . When Macomb hears about tom's death, Macomb gossips for about two days and they act as if Justice has been served. This shows how willing Macomb is to simply excuse the death of a black man. 2. Tom's death was considered typical because he ran away and was shot. The death of black people in that time period happened regularly. People responded with â€Å"Niger always comes out in ‘me. 3. Scout sees that the court Our) in Macomb was giving in Just because of the fact that Tom was black. They said he we guilty despite all the evidence that proved otherwise. The town was not ready to change their view on black people, but in their hearts, they knew the truth. 4. Gem wanted to protect his family and he was doing what Tactics would have done in the situation – acting like Bob's comment had never been made in the first place. I think this was a very wise thing to do because Tactics really didn't need to know Bob Else's comment (he was trying to provoke them). Chapter 26 1 .When Miss Gates says American people don't believe in persecuting anyone, it seems off because it is not true. People are persecuted in America based on prejudice verdicts in this book as well as persecuted in general in the States. This st atement is off because she is lying by saying that there is no persecution. 2. Scout is puzzled by Miss Gate's disapproval of Hitler because she doesn't understand why Miss Gates hates him and why she is talking about all these awful things he did. She is also confused because she doesn't know why everyone seems to hate Hitler and she is upset that Miss Gates is talking badly about him and his past doings.Tactics taught them that it is not right to hate anybody. 3. Scouts question: â€Å"How can you hate Hitler an' then turn around and be ugly to folks right at home? † upsets Gem because when she asks him this, it may have reminded him of how Tom Robinson was treated due to his race. People did not believe his story and therefore he was found guilty in court, persecuting him because of his race. There isn't really an answer to this question because it is all based on the type of person you are as well as your beliefs. ‘ Chapter 27 1 .Aunt Alexandra is alarmed by Bob's b ehavior after the trial. Firstly, he threatened Helen Robinson (Tom's wife) by following her, throwing things at her and calling her names. He also tried to break into Judge Tailor's house and lastly, he threatened Tactics that he would get even with him. 2. Tactics thinks Bob is holding a grudge against people who were involved in the trial and sees them as his enemies. This is because Bob felt as if though these people ruined his reputation and made him look ad in front of most of Macomb. . The Halloween pageant took place in an attempt to keep the children off the street on Halloween night. Chapter 28 1. This chapter reminds me of earlier events in the novel like when Bob Lowell threatened Tactics after the trial. We know Bob isn't a good man because of what his daughter reveals during the trial (a drunk, abusive, etc. ). This chapter begins with descriptions of the Raddled house, which reminds us of the Boo Raddled game and the events involving Boo, to bring back our feelings ab out him before other events occur.

Saturday, November 9, 2019

LOGO case study Essay

Introduction The essay is a strategic analysis for LEGO Group. LEGO Group is a famous toy company in the world, which established in Denmark. LEGO Brand is not only the familiar logo, but also the expectation. LEGO acts as a guarantee of quality and originality. LEGO’s core values are imagination, creativity, fun, learning, caring and quality. The essay will show strategic analysis by identifying the industry, analyzing general and industry environment, listing resources and capabilities, analyzing the company’s core competency, SWOT, current strategies. Then, giving the key issues. Finally, the essay will recommend the business-level strategy. Identifying The Industry Toy retail market increase 4 per cent per year in a moderate pace in 2010, but the demand for the specific fashion toy may surge or collapse rapidly. Thousands of toy manufacturers serve the global market, but the few lead industry. Mattel is the world’s leading toy manufacturer in revenue. LEGO is the world’s the third largest toy manufacturer. There are more and more toy manufactures in Asia because its labor is cheap and many subcontractors are ready to produce goods in behalf of their manufacture. Toy makers sell products through various retail channels, including chain stores, discount stores, independent toy specialists, department stores and online stores. There are three points, which need to pay attention to. Firstly, fad toys are more popular and the product life cycle decrease. Additional, children have more after-school activities. Finally, more kids choose online activities more than toys. The substitute product for toys is electronic games. Analysis of the general environments Economic element Generally, the word’s economy is still unoptimistic in the recent. Although European debt crisis has been lightened conditionally, its negative effect to global economy still last for a certain time. Labor cost is increasing. Because of multiple factors, the total cost of toy improves significantly, while its profit rate falling sharply. Socio-culture â€Å"Multiculturalism† is source of innovation and creativity. LEGO design department has more than 100 designers from more than 10 countries, satellite support team scattered all over the continents. LEGO design team maintains deliberately the diversity of designers from a variety of educational and professional background. People with any qualifications and background has the potential to become a member of this great design team. LEGO takes part in many public welfare activities for children, for example, encouraging children to joining in environment protection. LEGO has good relationship and trust. LEGO CEO Knudstrop makes a psychoanalyst to train the management team to support the good relationship. The peak of LEGO sale is during the school holidays, especially in Christmas (Yi 2009). Global element LEGO’ come products are made by plastic and chemical resource, that the price of these is influenced by the price of international crude oil. For global market, Knudstrop said that Asia market would be the company’s largest strategic area in the future and LEGO was discussing the possibility of establishing production bases. LEGO Group has not shared a strong market position in BRIC. The market in BRIC will develop strongly in the future and LEGO Groups tries to invest in the markets. For outsourcing, LEGO chooses service provider Flextrinics, which has factories in Korea, Denmark, the USA and Switzerland. Technology element In 1999, LEGO had the online shop. This decision help LEGO get more consumers. Bases on the most adept building blocks, Lego developed some braining games based on personal computer and the Internet, such as LEGO Loco, Bionicle, Lego Creator, etc. These innovations have satisfied consumer group growing in the virtual age. LEGO interact with consumers through Internet. In 2009, LEGO Children Clubs has members about 3.2 million and a dedicated website. Many adult fans of LEGO share experience, videos and pictures on the Internet. Political/legal element Global political environment is stable in general in the current. International relation between main political powers in the world has gotten a balance after strong competition, which is relative stable. To creating a favorable atmosphere for economic development and encouraging a positive development of the toy industry, most countries seek a stable, peaceful and develop international environment. Analysis of the industry Environment Bargaining power of buyers There are a few large buyers, which are large retail chains such as Kmart, Target and Big W in Australia. They buy products from many different brands. Buyers bargain for higher quality, lower price and great level of service. Bargaining power of suppliers For toy industry, there is no bargaining power of suppliers because there are many different suppliers in this industry. Risk of new entrants For toy industry, new companies are easy to entry the industry because toy industry has fewer berries. The products are similar, which is easy to copy. Toy industry does not need new firms to invest a lot and switching costs are low because most consumers so not have the loyalty. If the products are more attractive, consumers will buy, especially major target people are children. It is easy to access to distribution channels, but it is hard to cover the market because many retail ways about toys, including online stores, department stores and so on. Threat of substitute products Substitute products perform the similar function as toys, which are electronic games. As technology has improved rapidly, more children prefer to use iPod or iPad to play electronic games. Threat of substitute products is very high, which is very important. Intensity of rivalry For toy industry, there are many competitors. The rate of industry growth is  slow, so companies try to use resources to expanding consumers effectively. Because product differentiation is lower, the switching cost is low. More companies enter the industry, which promoting competition. To sum up, for toy industry, threat of new entrants is low, supplier power is low, buyer power is moderately high, threat of substitute products is very high and competition is very fierce. It observes that the toy industry is still an attractive industry. There are nearly no barriers to entry the industry. As technology improves rapidly, new scientific research and manufacturing technology apply to the toy industry continually which due to more and more new toys with high technology. If new companies have wonderful ideas or design teams, it is easy to share the market. However intensity of rivalry is high, companies still can get consumer base by catering to the demand of consumers. Because buyer power is high, new entrants do not worry about their sale ways. Analysis of Resources and Capabilities Tangible resources Tangible resources refer to assets that can be observed and quantified, including financial resources, organizational resources, physical resources and technological resources. LEGO has total assets for 10972 million DKK in 2010, 871 million DKK in cash flows and 5473 million DKK in equity. LEGO has a strong operating system to deal with earlier supply chain problems. The company developed systems to evaluating all manufacturing cost as well. The optimization of complex operating model is successful, which helps LEGO save cost and time. Additionally, LEGO’s trademark is the significant resource. Intangible resources Intangible resources are a superior source of capabilities and core competencies. Creativity is the ability to come up with ideas that is valuable. Staffs are important resource because they have employee experience and the ability of innovation. LEGO Group has the great reputation from excellence quality. LEGO has the fantastic relationship with suppliers and distributors, which can reduce unnecessary problem and makes  operating system more successful. LEGO has huge loyal consumer bases, Capabilities LEGO has a fantastic innovating system. Developers have to follow strict process and use market research insights, which can satisfy the market demand and avoid design mistakes. In marketing area, LEGO has great connections with consumers. The company has a specific website for customer club, which interact with consumers by games, stories and activities. The club has the member about 320 million. In manufacturing areas, the company has competitive advantage, which is high automation technology. For supply chain management, the company’s production planning comes from sales incentives’ exact forecasts. In distribution areas, the company builds distribution channels in order to reducing the emphasis on the expansion of the distribution costs. Innovating system is valuable, because this capability promotes the sales levels. The innovation must cover the fashion and make consumers satisfied. Each company knows this concept well, so it is not closely to imitate. The company informs customer preferences by interaction with customers and builds relationship with children and their parents, who are end users. The company also keeps in touch with retail consumers to ensuring that these links operate well, because they can provide a steady stream of information. This process needs long time and much money to build the relationship, so it is costly to imitate. Lego building distribution channels in order to reducing the emphasis on the expansion of the distribution costs. Firstly, the company reduces the number of logistics providers to satisfying the flexibility and encouraging suppliers to competing. At the same time, the company assesses to economies of scale. Redesign the distribution system of the company has the ability to surpass rival. This is rare and valuable. To do this action, the company cost a lot, so it is costly to imitate. The high automation technology is rare and valuable, which reduces labor cost and producing time. This technology needs a long time to researching and developing, which is hard to imitate. SWOT Analysis Strengths Closely after the changes of the times perhaps is the most significant feature of LEGO. In 2002, LEGO launches new products, a new Star Wars film, which is very popular. LEGO began to taking advantages of internet in designing and researching. Currently, LEGO has a large number of fans, including children and kids. The company pays more attention to reflection of consumers. The company expands the market in many countries. Weaknesses The price is higher than other toys and the company does not have enough  hypostatic stores to satisfy the consumers. Most LEGO products sell in department stores and retail stores. It is not convenience for consumers to purchase products. The high cost of manufacturing products. Opportunities LEGO products sale is concerned about seasons. The peak of sales in one year is during school holidays, especially Christmas (Yi 2009). The consumers are no concerned about ages. LEGO products are no age-limited toys and anyone can collect LEGO products. The Asia market has the great potential. Threats The substitute is the threat, which are online games. Online games affect the LEGO sales, however, LEGO has the solutions. For example, improve products to make it technological. Analysis of current strategies Currently, LEGO redesign the distribution channel to reducing the inflating distribution cost. As for this, LEGO closed 5 distribution centers in Denmark, France and Germany, establishes an only new distribution center in Czech, which is operated by DHL (walwenfanyi, 2012). Lego keep interacting with consumers to get more information the about market needs, which takes the strength of the company. Now the company develops computer games based on the LEGO products by cooperating with game firms. The company cooperates with film organizations to making movies as well (walwenfanyi, 2012). These cooperation has bee a part of LEGO Group that has long history. These actions take the strength and are the solutions to face threats. Articulation of key issues and/or problem How to reduce the manufacturing cost? Although LEGO Group grows up continually and rapidly, its consumers can not follow the increasing rate? What should the company do? How to expand the Asia market? Recommendations Cost leadership strategy Cost leadership strategy forces on reducing cost to maintain competitive advantages and relative to standardized products. To achieving cost leadership, the company must strictly control costs in the management, will reduce costs as much as possible. Considered the Asia market, Cost  leadership strategic is a good choice. There are more developing countries in Asia, so the life standard is lower than Europe. If LEGO can reduce the price, there are consumers will purchase goods. However, manufacture area is the weakness of the company and the company has redesigned the distribution channels. There are no more space to reducing the cost. Differentiation strategy Differentiation strategy refers to a strategy to make their products and competitors’ products have obvious differences. The core of this strategy is to acquire some unique value to customers. For LEGO Group, this strategy’s benefits are that the firm’s innovation system that pays more attention to consumers demand can be appeared. LEGO’s consumers have brand loyalty and there are millions of fans in the LEGO Club. There are some risks about differentiation strategy. When the company enters the Asia market, the firm will face the lower-cost imitation. Focus strategy Focus strategy gets the balance between cost leadership strategy and differentiation strategy. Firms can serve a specific segment of an industry more effectively than industry-wide competitors. This strategy fits the toy industry a lot, because the major target consumers of this industry are children. However, for LEGO, the focus strategy is hard to reach. The reason is that LEGO’s target consumers are no age-limited people, which is its strength. In Conclusion, differentiation strategy is the best choice for LEGO Group. LEGO products were different from other products when it launched in the beginning. LEGO has the great brand loyalty, so that a differentiated product tends to reduce the chances for consumers to testing new products or other brands. Currently, the manufacturing cost is a problem. However, LEGO Group cannot use low cost instead of good quality. The firm can produce well-differentiated products to reduce consumer sensitivity to price increase. Using the better quality products to cover the high producing cost. The firm should use its strengths that are brand loyalty and innovation to expand the markets. The differentiation strategy also can  defend against new entrants, because if new entrants want to share the market from LEGO, they must produce the same quality products at lower price, which is really difficult to reach. Conclusion The above paragraphs recommend differentiation strategy by analyzing the industry, general environment, industry environment and the company’s resources, capabilities, core competency, SWOT and current strategies. LEGO can use differentiation strategy as the solutions to current issues. Using the features of differentiation to taking strengths to covering weaknesses and getting up the opportunities and avoid threats. Reference Jan, WR, Stefan, HT & Daniela, B, 2012. ‘LEGO’, Harvard Business School [7 September 2014] Waiwenfanyi, LEGO competency analysis, 2013. Available from: <> [9 September 2014] Yi, FL 2009, â€Å"LEGO sales strategic plan†, Dongding. Available from: [9 September 2014]

Thursday, November 7, 2019

Crane and Matten Evaluating Business Ethics

Crane and Matten Evaluating Business Ethics This chapter examines the main ethical theories, and analyses their importance and capacity in business ethics. A key argument focuses on the position of ethical theories in business ethics including ethical absolutism and relativism.Advertising We will write a custom book review sample on Crane and Mattens Business Ethics specifically for you for only $16.05 $11/page Learn More The majority of traditional ethical theories leans on the absolutism side whereas the contemporary ones are on the relativism side. Nevertheless, this chapter tends to prove that both positions may not be useful in business ethics. In contrast, this chapter focuses on the pluralism position, which occupies a position based on the two theories. Different ethical theories are used to establish the pluralism position. The chapter also elaborates assumptions upon which this position is based: the social phenomenon versus the harm and benefits. These are featured on the perspective of eth ical theories use in Europe as compared to other regions. Further, the chapter differentiates these ethical theories into two groups based on the outcome where they are categorized as either consequential or non-consequential. Here, the theories are evaluated using the moral judgment as to whether a decision is right or wrong. The chapter explains the theories by reflecting them to certain business problems triggering ethical dilemma. In regard to the consequential theories, the chapter examines egoism and utilitarianism. In egoism, the basis of the outcomes is featured on the decision makers. However, on the part of utilitarianism, it is based on the community. Likewise, the non-consequential theories look on two theories applied to business ethics: duties ethics and ethics related to rights and justice. The intersection of these two approaches is similar since they focus on the assumptions of the basic principles of good and wrong.Advertising Looking for book review on bus iness economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These principles are developed using categorical imperative that applies all morals regardless the benefits or harms to those involved. The categorical imperative framework is examined using three aspects. Each action is tested using all aspects upon which it is defined as being either morally right or wrong. The aspects are based on the issues of consistency, human dignity, and universality. Various assumptions concentrating on individual rights are assessed. These include the rights to life, freedom, justice, education, and property among others. Wide agreement about the human rights forms the basis for business ethics in all corporations. The relationship between business ethics and human rights determines the decision making process that is complemented by fairness. The perspective of human rights is directed to the view of justice on how to achieve this fairness. The cha pter provides the useful application of justice in business ethic that has empowered me on how to approach various ethical problems especially in employment practices. It compares two approaches used and the problems arising. Additionally, it clarifies how the main challenge of inequality among people or countries can be addressed using ethical theories. The key features, forms, harms, and benefits of the ethical theories help me to identify the theory to rely on in approaching business ethics. This chapter provides a broad category of ethical theories ranging from the traditional to contemporary ones. In this case, it provides a good platform of comparison and great assistance in reaching morally informed decisions in business ethics. In addition, we are able to incorporate the idea of pluralism in business ethics, as wells as confront its reality. Ethical theories provide a comprehensive and considerable way to approach problems through the use of the three aspects.Advertising We will write a custom book review sample on Crane and Mattens Business Ethics specifically for you for only $16.05 $11/page Learn More Reference List Crane, A Matten, D 2007, â€Å"Evaluating Business Ethics: Normative Ethical Theories,† In A Crane D Matten (Eds.), Business Ethics, Oxford University Press, New York (pp. 86-115).

Tuesday, November 5, 2019

American Colege of Rheumatology Management

Old age is a phase in life that is quite sensitive; elderly people require comfort and care to enable them lead healthy lives without the unnecessary anxiety and worries. (AgeUK, 2015). Old age, adulthood, adolescence, childhood, and birth are the critical stages in every person's life. Each stage is characterized by its own challenges and issues. As one proceeds from one stage to another, it reaches a point when physical strength deteriorates and so too the mental stability (Bragen, 2013). As age progresses, several medical issues occur the most common being osteoarthritis, dementia, diabetes, cardiovascular diseases, visual impairment, kidney infections, and other geriatric medical conditions. Besides disease, other issues are interlinked with old age. A major concern among the elderly is loneliness and depression. As one ages, the relationships that one had begin to sever; children grow up and move out, souses die, friends and family move away and soon an elderly person finds that they are all alone. Depression begins to manifest even as the elderly person starts to visualize a different life from what they have been accustomed too (Mental Health America, 2017). In this paper, the patient, Barbara Green is an 89 year old widow who has reported at the health center with multiple complaints.   The patient complains of swollen feet and enlarged joints; painful joint pains in the knees, fingers, hip, and back; joint stiffness, minimal joint movement; visual impairment; constipation; weight loss; and dizziness that occur on and off (Levett-Jones, 2013). The decrease in physical functionality has caused her to cut off socializing with her friends at the German Association, her eating habits have deteriorated; and her house keeping has reduced causing her to live in poor condition. The physical conditions that the patient in this case has complained about and which are geriatric in nature include constipation, the visual impairment, and stiff painful joint   (Siamak, 2016, Levett-Jones, 2013). The risk factors associated with constipation include use of multiple pharmacological drugs, poor diet that is deficient in roughage and fluids; and reduced amount of physical activity (Hunter, 2016). In addition, the fact that Barbara has a visual impairment renders her at risk of physical injury. The visual impairment is most likely caused by macular degeneration (WebMd, 2016) a condition that is common among the elderly and also among the Caucasian community (Haddrill, 2016). In addition, reduced amount of activity as well as poor eating habits have been known to exacerbate the condition among the elderly (WebMd, 2016). In this scenario, the three major illnesses that will be addressed are Osteoarthritis/Rheumatoid arthritis, Constipation, and Macular degeneration. Although Barbara is currently living a solitude life, the underlying reason behind it is not depression, rather it is as a result of reduced activity resulting from joint pain (Hunter, 2016). The inactivity has resulted in the patient developing constipation (also caused by her prescribed medication) and exacerbated macular degeneration (also caused by age) (Hunter , 2016). Based on the presentation of facts and by utilizing clinical reasoning, the optimal patient outcomes will be achieved when Barbara is able to manage her pain   (Bullock, & Hales 2013) which will in turn help her achieve her ADLs, eat healthier, become more active, and resume her normal life and restore severed relations with her German Association friends as well as her family. Eating healthier will reduce incidences of constipation and   will slow down macular deg eneration. To manage her pain, Barbara will need to adhere to her medication regimen. Barbara reported that she lives alone in a one-storey building. She said that she experiences joint pain especially on the hip and knees which could result in limited movement. Although she did not mention it, it is probable that her housekeeping as well as other ADLs is below par because of the physical pain in her joints. It is also possible that she has resulted in eating poorly because of her inability to make healthier food purchases at the grocery due to her reduced mobility caused by her painful joints. Other than not being able to go to the grocery, her weight loss could be attributed to depression as she reported that she no longer visits with her friends at the German Association and that she is widowed. Visual impairment is caused by macular degeneration in older patients. Macular degeneration occurs when the retinal macular wears out from ageing which causes one to lose central vision (WebMd, 2016). However, a patient is able to see using the peripheral vision. Macular degeneration can either be dry or wet with the most common being the dry macular degeneration among the elderly. (WebMd, 2016) Constipation is a common occurrence among the elderly. There is a distinction between hospital environment constipation and that which is influenced by other external environments. The occurrence of constipation among the elderly increases with age, the older one gets the more incidences one experiences (Gandell, Straus, & Bundookwala et al., 2013). In addition, constipation can be as a result of drug interactions in the body (Hunter, 2016). Barbra is currently prescribed on slow release Paracetamol which causes slow bowel movement. Another common medical condition among the elderly is Rheumatoid arthritis and/or osteoarthritis (Hunter, 2016). The medical condition is as a result of bone cartilage wearing out with age which causes joints to rub off against each other. The friction between the joints causes stiffness, mild to acute pain, as well as development of swollen nodes (Udell, 2017). Assessment of the patient showed blurred vision and a centralized blind spot in the visual filed. In addition, Hydroxychloroquine can also cause impaired vision ((Tiziani, 2014). The patient has visual impairment and is at risk of injury from poor vision. The patient may also experience challenges in her ADLs because of minimal vision. To manage the condition, the patient will be advised to wear sunglasses and avoid direct light or sunlight once she has undergone photodynamic therapy (Arnold J, Heriot W , 2007; WebMd, 2016). The patient will be required to give details on the time of day and frequency of constipation. Symptoms to look out for include confusion, diarrhea, nausea, urinary retention, loss of appetite, and abdominal pain (Mandal, 2016). The patient is already on multiple drugs which predisposes her to constipation.(Hunter, 2016). The limited physical activity that is caused by her painful joints is another risk factor that contributes to the patient's constipated condition. The patient will be advised on increasing her fluid and roughage intake (Orenstein, 2016). In addition, she will be advised to adhere to her pain management medication for her joint aches. Once she is able to manage her joint pain, the patient will be able to increase her physical activity which will help ease the constipation that she is experiencing. Assessment of the patient shows joint swelling and deformity with Heberden and Bouchad nodes in the distal and proximal joints respectively. The pain in the joints intensifies with physical activity such as walking, exercising or basic ADLs. Patient also indicated that the pain intensifies during the night when the room temperatures are low, and upon getting up after sitting or lying down. The diagnosis is chronic pain that results from joint deterioration. Evaluation using x-rays shows joint narrowing and sclerosis in the knee, hip, and finger joints. The synovial fluid analysis showed the occurrence of both rheumatoid arthritis and osteoarthritis in the affected joints. The patient will be advised to manage the pain through strict adherence to medication. She will also be advised to avoid strenuous activities that can trigger painful joint episodes. Heat application will be done on the affected joints. A terry clothe will be placed under the patient's neck to relieve any pain on the cervical area as she sleeps. Simple exercises will be taught to the patient that will help reduce joint stiffness. The patient will also be advised to wear foot pain relieving shoes and support. In addition, calcium supplements will be included in her medication. The four main goals that need to be met with regard to taking care of Barbara include: The first issue that needs to be resolved is medication non-adherence. The first step is o have a conversation with the patient and educate her on the need to stick to her medication regimen, the health benefits she stands to gain from her medications, any side effects she should be on the look-out for, and how to use a medicine chart (Jimy, & Jose, 2011). Barbara's medication will be packaged in different colored bottles and placed in easy to reach areas. This will allow Barbra to be engaged in her own therapy. As she is suffering from visual impairment, placing the medications in places she uses often will help her in adherence. For the drugs that are to be taken before she sleeps, the bottles will be placed on her nightstand. Those that need to be taken in the morning will be placed in the toothbrush stand and those that need to be taken during or after meals will be placed on top of her refrigerator. A medication chart will also be created to enable the patient take her medicines at the right time (Jimmy et al., 2011) Tracy will be informed on the action plan so that she is able to discuss with Barbara about her daily goals when she calls her. Barbara will be required to purchase a water bottle and advised to fill it with water which she will be expected to drink during the course of the day. A meal plan will be drafted by the healthcare nutritionist to help Barbra make healthier meal choices and also enable her regain her weight. After three weeks: Barbara has gained weight of 1-2kgs The patient has rejoined her friends in the regular meetings at the German association As people become older, I not excluded, the things that we value become lesser and we are left with that which is most precious. The key is to expand our horizons, value more relationships, and more variety in what makes our lives rosier. When a person spends his early years establishing and strengthening many good relationships, it pays off in the sunset years as such a person will always have people around them to laugh, share, and confide in. In addition to people investment, health investment is critical. I have resolved to live healthier now so that I do not have to struggle with some of the geriatric conditions n the future. For the overall wellness and enhanced productivity, Barbra's care will include taking care of her physical needs through pain management and medication adherence; healthier eating and consumption of daily fluids; and regular mild exercises. For her socio-psychological health, Barbra will be able to socialize with her friends and family and get out more as she makes visits to the grocery store. Health eating and exercising will improve her mental health and decrease chances of depression occurring AgeUK. (2015). Protecting yourself and others from abuse. Retrieved 03 09, 2017, from Bragen, J. (2013). The Berkley Daily Planet. Retrieved 03 09, 2017, from Bullock, S & Hales, M. (2013). Principles of Pathophysiology. NSW: Pearson Australia. Gandell, D; Straus, S; & Bundookwala et al., (2013). Treatment of constipation in older people. CMAJ , 663-670. Haddrill, M. (2016). What Is Age-Related Macular Degeneration? Retrieved 04 09, 2017, from All About Vision: Hunter, S. (2016). Miller's Nursing for wellness in older adults. North Ryde: Lippincott, Williams and Wilkins. Jimmy, B & Jose, J. (2011). Patient Medication Adherance: Measures in Daily Practice. Oman Medical Journal , 155-159. Levett-Jones. (2013). Clinical reasoning: Learning to think like a nurse. NSW: Pearson. Mandal, A. (2016). Constipation in the Elderly. Retrieved 04 09, 2017, from News Medical : Mental Health America (2017). Depression In Older Adults: More Facts. Retrieved 04 09, 2017, from Mental Health America: Orenstein, B. (2016). How Fiber Helps Ease Constipation. Retrieved 04 09, 2017, from Everyday Siamak, N. (2016). Senior Health. Retrieved 04 09, 2017, from eMedicine: Tiziani, A. (2014). Havard Nursing Guide to Drugs. (9th ed.). Chatswood.NSW; Mosby Elsevier. Udell, J. (2017). Osteoarthritis. Retrieved 04 09, 2017, from American Colege of Rheumatology: WebMd. (2016). Age-Related Macular Degeneration Overview. Retrieved 04 09, 2017, from WebMd:

Saturday, November 2, 2019

Marketing Essay Example | Topics and Well Written Essays - 500 words - 11

Marketing - Essay Example However doing so does mean putting the business’s long term strategy at risk as the customers and the remaining stakeholders would not appreciate the fact that the enterprise does not value their concerns rather goes after the financial side. The need and thus the opportunity in the business world of present times is to get ourselves noticed and make the companies realize of their responsibilities that they owe to the customers. The companies that have been marred by the high-spate abuses in the business scene of present times have included the Ford-Firestone debacle, the California energy crisis where it did its worst possible bit ant changing and altering the flow of power supply and in the end, the same resulted in huge power bills as well as blackouts. Also, the example is of the telecommunications’ failures that have hit the American business panorama like anything. The slips in the airline industry owing to the 9/11 episode and the aftermath is also one such example that comes to mind and last but not the least, the ever famous whistle blowing story related with Enron and the Arthur Andersen accounting firm. These companies and enterprises suggest just a fraction of the amount of malpractices that are rampant in the American business scenario. All these have more or less focused more on attaining the financial needs and meeting economic goals rather than doing one thing or the other (positively) towards the end consumers, which at the end of the day bring in all the sales, revenues and long term stability of the companies as well. Consumer movements could be first step in educating the companies towards their regression of consumer values. [Guest, 2002] This requires a clear fore vision and one that looks at restoring the positive link and relationship between all the parties, players and individual partners, to state as a matter of fact. Another option could be to go for effective